Black Friday 2025 Arrives in the U.S. Amid Economic Uncertainty and Lower Consumer Spending.

Black Friday 2025 Arrives in the U.S. Amid Economic Uncertainty and Lower Consumer Spending.

Economic Context

Black Friday 2025, which kicked off on Friday, November 28, comes at a time of persistent inflation, ongoing tariffs on Chinese imports, and a cautious outlook among U.S. consumers. According to a Deloitte survey, 57% of shoppers believe the economy will weaken over the next six months, a sentiment that is directly impacting spending behavior.

Key Figures

Average expected spending: $622 per shopper between November 27 and December 1, a 4% decline compared to 2024.

Participation: 82% of U.S. consumers plan to shop during Black Friday and Cyber Monday.

Drivers Behind Consumer Behavior

Inflation: While inflation has eased from its 2022 peak, it continues to erode household purchasing power.

Tariffs on imports: Higher costs in supply chains, particularly for small businesses reliant on Asian suppliers, are pushing retailers to adjust pricing strategies.

Cautious spending: Shoppers are prioritizing steep discounts and essential goods over luxury items or impulse purchases.

Retail Strategies

Major retailers have responded by launching promotions earlier in November and offering deeper discounts to attract budget-conscious buyers. E-commerce continues to expand, with retailers leveraging artificial intelligence tools to personalize offers and capture online demand.

Bottom Line: Black Friday 2025 highlights a paradox in U.S. retail: record participation but reduced average spending. Bargain-hunting dominates consumer behavior, while economic uncertainty and trade tensions set the tone for the nation’s most important shopping season.

Sources press office official:/AFP/ AP/EFE/ New York/

Photos stock social networks /stock archive/black Friday/

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