VOYAH Courage Debuts in Latin America: LATAM /Colombia Opens the Door to Electric Luxury.

VOYAH Courage Debuts in Latin America: LATAM /Colombia Opens the Door to Electric Luxury.

360 Raw Magazine Staff correspondence LATAM/

LATAM – December 4, 2025. Chinese premium brand VOYAH, part of the Dongfeng Motor Corporation, officially launched in Latin America and the Caribbean with the presentation of the VOYAH Courage, its luxury electric SUV. The unveiling took place at the Planetarium Dome in Bogotá, featuring a futuristic immersive show that marked the beginning of the company’s regional expansion strategy.

VOYAH Courage: A Global Luxury EV

Model: VOYAH Courage, premium electric SUV.

Technology: Built on an advanced EV platform with Huawei-powered connectivity and digital experience.

International markets: Over 30,000 units sold in September 2025 across China and Europe.

Norway: The world’s most electrified country, where the Courage plays an active role in sustainable mobility.

The Bogotá Launch

Immersive experience: Futuristic show projected onto the Planetarium Dome.

Official reveal: First presentation of the VOYAH Courage to Colombia and Latin America.

Key discussions: Sustainable mobility, accessible luxury, and cutting-edge technology.

Strategic announcement: VOYAH Colombia confirmed a major announcement for the region, setting the brand’s roadmap in Latin America.

Technical Highlights

Specification Detail

Type Premium electric SUV

Range Up to 500 km (WLTP cycle)

Power 360 kW (≈ 480 hp)

Acceleration 0–100 km/h in 4.8 seconds

Price in Colombia Starting at COP $329,900,000

Representation Gezpomotor, official distributor in Colombia.

Statement

Juan Carlos González, General Manager of VOYAH Colombia (Gezpomotor), emphasized:

“The VOYAH Courage redefines the concept of electric luxury in Latin America. It is a vehicle that combines elegant design, powerful performance, and state-of-the-art technology, arriving to democratize access to sustainable luxury in the region.”

Regional Impact

Colombia as hub: First Latin American market to welcome the brand.

Expansion plans: VOYAH aims to extend operations to Mexico, Chile, and Caribbean markets.

Sustainability: Aligned with electrification goals across the region.

Competitive positioning: Courage enters as a premium alternative to established European and American brands.

The debut of the VOYAH Courage in Bogotá marks a milestone in luxury electrification across Latin America. Backed by Huawei technology and proven success in Europe and China, VOYAH is set to become a benchmark for sustainable mobility and accessible luxury in the region.

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Correspondence LATAM

Photos: 360 Raw Magazine correspondence LATAM/ Daniel Eduardo Rojas Sánchez

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